Treasury Dealing Live Marketing Strategies And Conditions - Sample

Question: Discuss about the Treasury Dealing Live Marketing Strategies And Conditions. Answer: Introduction Now days treasury dealings have become more automated that banks and other funds provider have discovered new systems using the technology such as internet platforms to conduct business. Despite the use of this technology it is more important to conduct review since most of the deals will be conducted automatically(Ferrell, 2013). There are many risks associated with treasury dealing and the major requirements that should be dealt with or else should be eliminated. The aspects of the treasure dealing are to promote solutions and making banking processes to be more efficient with less human intervention. Multi banks portals are common ideas in such portals offering of trades on bond with certain of in search scenarios I certain that portals will be successful in long term hence this portal should expand and accommodate new products in the market(Venkatesh Shankar, 2012). On the other hand, an increase of the speed does not eliminate the risk of the error since an increase of the transaction speed reduces the duration to detect normally and errors that may arise while carrying out transactions. Given such growth rate, it is well known these developments is more that treasure will offer ability to transact most of the work online. These portals will impose a different risk on the corporate treasury as compared to current methods and hence this risk should be managed. One of the hazardous of the automation processes is that assumption nothing have gone wrong and yet automation increases the risk of associated to the treasury(Fifield, 2012 ). Value of transaction Combined with other factors the transaction being done gives more burdens on the systems corresponding dealing with these matters. Some of the deals have the potential to significant problems and should contemporary fails to settle. A change in the price offers a particular transaction and can be the principal amount which is big. Significant assessment is required in order to value transaction whilst already are issues to be faced on. Bankers should ensure that systems are set up in such a way they can process while dealing with knowledge and authorization(Kingsnorth, 2016). Speed With automated dealing systems will enhance the speed of which can be agreed upon to either confirm or settles. The majority of these portals increases the speed at every given quotation which is confirmed and settled. Advantages of the technology it promotes and provides efficiency gains towards many drives of the speed at which are dealt with(Handlechner, -2008 ). On the other hand, an increase of the speed does not eliminate the risk of the error since an increase of the transaction speed reduces the duration to detect normally and errors that may arise while carrying out transactions. Bankers should develop a system that will distinguish in an initiation of dealing and checking, verification and authorization and conformity. Thus automation should lead to efficiency gains by speeding up the processes and also have a gaining hand in achieving amalgamating of the steps(Isobel Doole, 2008 ). Fraud An increase of automation is actually seen as an advantage by such as reducing the time and cost in associating to manual processing which includes errors that arise during entering of the data from one process to the other and since manual does not allow any chance of addition of checking the originals entry on the original deals(V. Kasturi Rangan, 2015). Automation hence increases both potential opportunities of fraudulent in the case where it will be hard to detect, the majority of the company losses loss from fraud from either from employees in the company who intimate knowledge of the internal process. Automation makes fraudulent transactions easier to performed and harder to detect. The fraudster is less reliant and compliance from other manual operations and processing which are reduced and the fraudster may realise the limit under which transaction are not always automatically checked or either fake fraudster who may allocate such trading limits to the business. Others who have gained value from person contacts such as picking of the telephones call may as well be present on online messaging from unknown recipients(Paley, 2007 ). The frequent user of the system will realise the weakness of the system and thus considered as the fraud in order to adhere to this one have to break the system by understanding how it works while including the systems experts(Smith, 2010). Staff reductions One of the best issues on the systems is that the increased use of technology and efficiency improvements will treasury reduces the hand count which is seen as unqualified advantages which can results to problems by trying to ensure that effective controls are made in the treasury. In a small treasury is not easy to segregate assignments in such a way to ensure that deals are initially checked well particularly when the staff are not within. It advisable to use non-treasury staffs to do most of the administrative work such reconciliations and confirmation(Sarah A. Schweitzer, 2015 ). Shift on same day trading and settlements One of the major improved technologies is to move towards the same day trading and settlements in foreign exchange market which areas well as another market at the same time agreeing to deals which are settling and reducing in order to discover any anomalies. If any problem on the same arises one will have less time to arrange on an alternative deal while the settlements take places on forwarding value basis(O.C. Ferrell, 2014). On the foreign exchange, the initiation of continuously linked settlements should be deployed to eliminate settlement risk more so give solutions which counterparty fails to resolves. If a problem persists on the same day one will have less time to arrange the alternative schedule and the settlement will be taken on the next valued bases. The data will enable more action to be carried out if the counterparty fails to stir up hence proactive steps should be taken in order to ensure transactions are matched and expected(Hill, 2012 ). An increase of time critical payments A system becomes more proactive and sophisticated since one the possibility and the subsequent of the requirements in order to make day to day payments. Treasury has to meet the cut-off times in the national payments and the overnight investments such as money markets. Opening of various financial market with fractions systems will show that treasure have more flexibility on nights deposits while it reflect a risk as well in such scenario where cut off are to be made it becomes more tricky and movement towards global transactions and hence the treasure will have to manage double cut off times on a different payment systems with the same currency. An increase is what results to additional of the complexity of the decision-making that needs to be made by the treasury(Schlegelmilch, 2016). Luck of personal contact Most treasure will stagnate or be reluctant in migrating to automated dealing systems since they derive values on the opportunity discussed proposing transactions with banks leaders this could be on the particular issue on the small treasury if for instance if it will not have an opportunity to negotiate on the facts about the collogues. The majority of the portals do not have chat platforms with both parties when there is a rising query or them there is the reassurance of sought they only offer aggregated research given by the members which can result in saving time when seeking data to enter into projects(Paley, 2007 ). This is a partially way of dealing with clients, even though most portals have replicated services which ware offered in traditional means. Others who have gained value from person contacts such as picking off the telephones call may as well be present on online messaging from unknown recipients(Kingsnorth, Digital Marketing Strategy, 2016). Controls and procedures to be introduced As the mandate of treasury strategy, they should be a series of explanations which defines the treasure dealing processing. They are four major stages while dealing with the treasure which needs to be addressed that is the initiation of the deal, seeking of the quotation, confirmation of an agreed deal, reconciliation of deals and finally settlements. To enable reducing the risk named above they are key are issued needs to be addressed; 1. Segregation of duties In the responsibility of segregating of the responsibility, thy are four key stages to be performed which may be a challenge to small treasure where there is insufficient staffs who are allowed to be set up most of these problems can be overcome by giving some of the responsibility to individuals outside treasury(Kingsnorth, 2016). A good example is when afinance director requires authorising big deals with generalfinance functions that could be in positions of reconciliation. This advisable duty should be segregated according to the person who understands the processing well. 2. Initiations of deals The dealing procedures include explained rules that ensure that one seeks one competitive quotation. This portal helps to meet the need of most quotes and give documentation which has done. 3. Securities This in particular deals with physical access to the systems which should be controlled by inputting strong passwords or either using smart cards. Users are prompted to log off after a short manipulation of the accounts thus ensuring that persons cannot tamper with other accounts where every user account can be audited by reviewing the records(Paley, 2007 ). Systems should be protected from outside interference by either of using updated firewalls to protect systems which are at great risk. Ensuring that all instruction being transmitted within is confidential that is they are encrypted and authenticated and while received they are unchanged(Paley, 2007 ). 4. Confirmations In a particular where deals are accomplished through automatic response and agreed the risk of error is minimised and heightened thus care should be taken in ensuring that limits apply in automatic transactions while any deals that bleach the deal is noted. All performed deals should be exposed to functional checking process this will enhance noting of any internal fraud which may results in syphon of small activities hence uncovering errors which are built in the systems(Schlegelmilch, 2016). 5. Documentation of deals Though the hard copy of deals and confirmation shall not duly be produced by any automated system thus it remains imperatives in dealing with adequately documented while those documents are stored safely and secure to enhance auditing in case needed(Ferrell, 2013). 6. Need of change limits They are a number of reason of charging limits on is if the counterparty may change in the exposure to the counterparty hence the counterparty rating goes on regular processing thus well initial may not stay as well credit. On the other side is people dealing with the warrants can increase dealings limits in such cases of promotion or training. In any reason behind the need of the change if required it reflects any change require authorization from most figures(Fifield, 2012 ). 7. Exposure limits Systems should be designed in a way that they prevent break of the exposure limits set down the treasury policy or in response immediately and flags them for actions this may include counterparty exposure limits and other financial instruments ensuring balanced portfolio and the horizon(Kingsnorth, Digital Marketing Strategy, 2016). 8. Link to other systems It is well acknowledge that other systems will be integrated into the systems within the company often as part of treasury management systems and the checked programmed in the entire systems and the access to such systems in particular electronic banking modules should also be in controlled in the same way as dealing with the systems hence protecting from the fraudster and ensure well audit can be followed(Hill, 2012 ). Live marketing conditions and making strategies and make profit This is a marketing strategy that directly engages consumers while inviting them and encouraging them of new products and brands experiences rather than checking for consumers as if they have received information about the product. This kind of marketing is believed to involve both consumers and the producers during the production of a product and hence the creation of marketing programs while developing relationships with the brand(Hill, 2012 ). It is well known that two-thirds of b2b marketers recommend live marketing since its the most effective mode of marketing. They are ways to create a live marketing strategy before the live event took place pre happening and after happening. Relationship creation with the consumers is core factor of using live marketing; it is a critical for the marketers to keep the interest of the customer in focus(Stauble, 2012). Engaging the consumers early often it will take the pulse of brand loyalty while selecting issues which can be expressed to customers. A marketer should create touching point to be addressed to consumers thus creating awareness using such media streams such as videos and social media sharing content(Paley, 2007 ). By considering at disposal of content, most forms of communication are off limits when its come to planning live marketing. As marketer one should focus on capturing the immediacy and overwhelming joy of the consumers. A marketer should not only be restricted to previous or traditional marketing channels they should focus on another platform as such viral videos, webinars and testimonials since the more the diverse creative the more the content will be likely to attract more consumers(Fifield, 2012 ). Marketers should be in the position to pivot based on the metrics such great deals to reflect on the social proof analyzing If the audience is participating on the social post. Using social media channels are the best on getting real updates in such areas such hashtags where the audience are most excited about the implantation of the particular product in the market. This step is most important since it happens before marketing process has started(Alok Bansal, 2015 ). References Alok Bansal, . P. (2015 ). Quality Management Practices for Global Excellence. 456. Fifield, P. (2012 ). Marketing Strategy. Handlechner, M. (-2008 ). Marketing Strategy. Hill, M. E. ( 2012 ). Marketing Strategy: . 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